5 Common Corporate Events: Purpose, Budget and Ensuring Their Success
Companies have to host corporate events for a number of reasons; some include appreciation for employees, some for training purposes, some to educate on new launches and some to make important decisions for the company. Either way, the company wants the event to be a success.
It is hard to determine an exact budget or assurance of success because company sizes and environments can vary drastically. It is still better to follow a loose guide to estimate what you will need to do for a successful event. Here are a few simple tips and estimated budgets to help you get started:
Purpose of the Event:
To build awareness and buzz around a new product or service.
Focus on getting exposure for and attention to your new product or service. Make sure to invite media-centric guests, so they can create buzz around your launch; your priority should be to get the word out! Come up with a marketing strategy before the event to make sure the product is the center of attention at the launch.
Purpose of the Event:
Celebrate the holidays and build morale.
Holiday parties are for your employees to blow off a little steam. Make sure the event is fun and creative so employees can relax and have a good time. Think of different entertainment that you can provide the attendees to make this more than a mundane company event.
Purpose of the Event:
Raise funds to support a cause.
Your purpose is to raise money, so your event really has to wow people. Make use of all the networking the company and employees have to get a good turnout for the event. Pick a worthy cause and promote it well to ensure a successful fundraising event.
Purpose of the Event:
To make important decisions that will affect the company and its professional course.
These events are held for the shareholders and higher-ups in a company. Make sure the event is less socializing-focused and make decision-making a priority. Rather than putting out a three-course meal before the meeting that could enable lethargy, time your meeting so you can get the board members at their most alert state.
Team Building Events
Purpose of the Event:
Strengthen relationships and encourage networking within a company.
Make sure the event catches the interests of your employees rather than forcing uninteresting activities on them. By catering to their interests, you will ensure that they will enjoy taking part in the event. You will have a better team, and you won’t be wasting company time and money on an event that was unsuccessful in its goal.
If you’re planning a corporate event near the Scottsdale, AZ area, and are looking for venues to rent, we have the best solution for you. Call us at 480-616-0707 or click here to book a venue for your next event!
The Importance of Your Corporate Event’s First Impression and How to Get it Right?
The human brain is wired to remember the first encounter with anything for long. Whether it is a person, place, or event, its first impression plays an integral role in making our overall opinion about it. You also have to apply the same matrix of human perception and judgment to your corporate event. People are going to form a first impression of your event, and that will dictate their experience with the rest of their time at the event.
As an organization, you must take care of how the first impression of your corporate event is going to pan out. There are two major reasons why it is important.
- A good first impression of your event will play well among your employees. It will strike all those employees more profoundly who are going to attend their first corporate event with your company.
- Secondly, an outstanding first impression is great for your reputation in the industry. If you have guests coming over from peer organizations and affiliates, then a positive first impression of your event is going to earn you more friends. The first impression of the event is somewhere also your organization’s first impression.
How to Make the Right First Impression of a Corporate Event?
The first impression of an event is not just about taking one measure or getting just one particular thing right. There are various things you can do to make a first good impression on your guests with your event.
Start it With the Announcement and Also Personalize it
If you want to impress the prospective guests even before the event takes place, then work on its marketing. Yes, you have to market your event to get people interested in the event. You can choose a hangar as your event venue to get guests excited even before the event. When the majority of corporate events are taking place in hotel ballrooms and conference halls, this change will work in your favor in terms of the first impression of your event.
Make an invitation card in both hardcopy and softcopy and fill out with the event itinerary. “Hang Out at Hangar” and other such interesting titles will readily catch the eye of the recipients. Also, try to personalize the event announcement. There is a whole lot of difference between sending out a group email and giving an invitation card to every employee with their names on it.
The Entry Should Not Appear as Claustrophobic
Make sure the entry point of the venue is wide enough, so it doesn’t appear teeming with attendees. If possible, have more than one gate. No matter how spacious your event venue is, the sight of rush at the entry is not going to sit well with the incoming guests.
Good Lighting and Ambient Music Is Important
After entering the venue, it’s the lighting and ambient music that will be instantly picked up by guests and will make their initial opinion about your event. So, don’t overlook this aspect.
The services of Scottsdale Hangar Parties will be of great help in pulling off a great corporate event with the right first impression. From the venue to transport, they can help you with the range of event-related requirements.
Lighting is What Brings Events to Life – Here’s How
Whether it’s a residential structure, commercial property, public place, or a temporary event, the easiest and cheapest way you can enhance the look of everything is through lighting.
With the introduction of new lighting tools and technologies, increased usage of lights, and awareness of the wonders simple lighting techniques can do, the demand for lighting professionals has increased radically. Yes, we said ‘lighting professionals’ because it has become a separate profession today.
While lighting for homes and properties are too common, something that is still not as popular is that lighting can be the sole reason for the success or failure of all types of events.
If it is a formal corporate event and you add a fancy, colorful lights that keep glistening, you know where you will end up. Likewise, if it is a dance party and you add subtle, single-colored lights without any effect, it’s going to fail badly.
That said, event lighting is extremely important. Businesses’ that realize the importance and effect of effective lighting even endeavor to use specific colors in their logos and boards to develop brand association.
Nonetheless, if you are clueless about how lighting can affect event ambiance and venues, here is your answer.
Below are five ways effective event lighting results in successful events.
1. Event Lighting Impacts Moods
Colors influence moods and this is especially true when they are displayed intensely, such as through lighting. For example, white and subtle golden lights can feel your guests feel calm and relaxed while red, green, and orange can make them feel energized. Therefore, you must choose event lighting according to the type of occasion.
2. Lighting Creates Better Experiences
So, you are looking forward to this particular event over the weekend that involves several stage acts. You get ready and reach to the event venue all excited and happy only to find out that the event is completely lit with uniform white lights. Do you think a stage act can deliver a good experience and influence your mood without appropriate lighting effects that they should be enhanced with?
Of course, not!
And this is how event lighting creates experiences. The lights that you choose must be selected considering four things:
- Nature of the event
- Event theme
- Event agenda
- Event venue
3. Event Lighting Can Effortlessly Emphasize What Needs To Be Emphasized
As mentioned in the start, the easiest and cheapest way you can decorate events and impress your guests is through event lighting. Not only does effective event lighting make venues a lot better but they can be used to highlight things that need to be highlighted.
For example, if it is a corporate event, the brand’s name and logo can be lit up using the official colors of the brand. In case of a private event like a wedding, the names of the couple can be displayed with added lights to create a unique revelation.
As much as it is important to rent appropriate venues, you can’t expect your event to do wonders without arranging for suitable event lighting.
If you are dubious about choosing the venues and how to go about light selection, leave it all to the team at Scottsdale Hangar Parties.
The Ins and Outs of Choosing the Perfect Corporate Event Venue
You have to be very practical, rational, efficient, and organized when planning a corporate event. These events are not like usual birthday parties or weddings where you can overdo the décor etc. and still not fail.
There are many tasks involved in successful corporate event planning and each one is important; choosing a corporate event venue, selecting the menu, deciding on the decorative elements, lighting, and other things. However, one thing that is chiefly responsible for the success of such events is corporate event venue selection.
Imagine yourself attending a corporate event with the perfect menu, décor, and arrangements but a congested venue or one that is not suitable according to the weather. Would it still have the same impact as an event arranged at the perfect venue and with fewer, usual items in the menu and subtle décor? We think not!
This is the reason that the success of such events largely depends on choosing a suitable corporate event venue.
Here are a few tips you must take on to choose the best venue for your upcoming corporate event.
1. Consider a Weekday
The price of a corporate event venue depends on certain factors including the day of the event. Holding your event on weekdays is preferable, especially if you have a tight budget.
This is because most venue managers charge lesser for off-peak days i.e. weekdays than they do for events on peak days like holidays and weekend. Moreover, there is a higher chance of being able to book the corporate event venue of your choice during off-peak times. This way, you don’t have to compromise because of the venues being occupied.
2. Choose the Best Location
Location matters, not just when you are investing in real estate but also when renting a corporate event venue.
Events that are planned at unique and decent locations are more likely to succeed than those that are arranged at ordinary venues. However, you can’t expect to impress your guests if you choose a location that is too far away for people to reach or inappropriate according to the nature of the event or the weather conditions.
3. Don’t Forget the Numbers
When it comes to corporate event venue selection, you must clearly know and remember some figures throughout. These include things like the number of guests attending your event, maximum capacity that an event venue allows for, maximum budget limit, etc.
These figures will help you choose the best event venue in addition to ensuring that you don’t end up overspending.
If you are already planning to arrange a corporate event, begin by choosing the perfect venue from the wide range that Scottsdale Hangar Parties is offering. Visit their website now!