Tips to Plan a Successful Launch Party

How to Plan 5 Common Corporate Events Successfully

5 Common Corporate Events: Purpose, Budget and Ensuring Their Success

Companies have to host corporate events for a number of reasons; some include appreciation for employees, some for training purposes, some to educate on new launches and some to make important decisions for the company. Either way, the company wants the event to be a success.

It is hard to determine an exact budget or assurance of success because company sizes and environments can vary drastically. It is still better to follow a loose guide to estimate what you will need to do for a successful event. Here are a few simple tips and estimated budgets to help you get started:

Product Launches

Purpose of the Event:

To build awareness and buzz around a new product or service.

Ensuring Success:

Focus on getting exposure for and attention to your new product or service. Make sure to invite media-centric guests, so they can create buzz around your launch; your priority should be to get the word out! Come up with a marketing strategy before the event to make sure the product is the center of attention at the launch.

Holiday Parties

Purpose of the Event:

Celebrate the holidays and build morale.

Ensuring Success:

Holiday parties are for your employees to blow off a little steam. Make sure the event is fun and creative so employees can relax and have a good time. Think of different entertainment that you can provide the attendees to make this more than a mundane company event.

Charity Events

Purpose of the Event:

Raise funds to support a cause.

Ensuring Success:

Your purpose is to raise money, so your event really has to wow people. Make use of all the networking the company and employees have to get a good turnout for the event. Pick a worthy cause and promote it well to ensure a successful fundraising event.

Board Meetings

Purpose of the Event:

To make important decisions that will affect the company and its professional course.

Ensuring Success:

These events are held for the shareholders and higher-ups in a company. Make sure the event is less socializing-focused and make decision-making a priority. Rather than putting out a three-course meal before the meeting that could enable lethargy, time your meeting so you can get the board members at their most alert state.

Team Building Events

Purpose of the Event:

Strengthen relationships and encourage networking within a company.

Ensuring Success:

Make sure the event catches the interests of your employees rather than forcing uninteresting activities on them. By catering to their interests, you will ensure that they will enjoy taking part in the event. You will have a better team, and you won’t be wasting company time and money on an event that was unsuccessful in its goal.

If you’re planning a corporate event near the Scottsdale, AZ area, and are looking for venues to rent, we have the best solution for you. Call us at 480-616-0707 or click here to book a venue for your next event!